Idea Generator For Business

Idea Generator For Business

Use this Idea Generator For Business to get started.

The next idea generator for business will help you see things upside down. By thinking outside the box you’ll be able to have a different perspective on things than you usually do. This would also open up your mind and hopefully you’ll start see things as you never did before.

Being able to see things from a different angly is also a trigger for innovation. Innovation that’s so much needed when thinking about starting a new business. So, do use this tool and think of it as you’re going to make a great dicovery and create something amazingly different than your competition.


The Approach or The Pathway: Refers to the methods used or steps taken to carry on with a task or problem. Do this exercise from a business point of view and start by taking an existing business concept, business idea, business problem, or business opportunity and test it against the 7 challenges on the first “The Approach” column. The challenges are: invert, integrate, extend, differentiate, add, substract, translate, graft (adapt), and exaggerate.

The result of bending, breaking, and stretching the “normal rules” is the generation of new alternatives or ideas relatively quickly.

Finally, analyze and review the new ideas and try to see whether one or some of them would make a new business idea or innovation.


The Approach
(The Pathway)

The Normal Rule

Breaking The Rules

Invert ∧

Turn common practice upside downDoctors treat patientsWHAT IF patients became doctors?

Integrate ∫

Integrate the offer with other offersPeople access a range of services in different locationsWHAT IF different local services had one point of access?

Extend ✳

Extend the offerSchools provide learning opportunities to children and young people during the dayWHAT IF schools also offer sports & recreation and community learning out of hours?

Differentiate  ∂

Segment the offerThere is a ‘one size fits all’ approachWHAT IF a service was personalized and differently segmented?

Add ➕

Add a new elementSupermarkets deliver groceriesWHAT IF supermarkets delivered groceries and also provided hot meals to older people in their homes?

Substract ➖

Take something awayPrisions are critical to an effective criminal justice systemWHAT IF you had to close three prisons?

Translate ✍

Translate a practice associated with another fieldHospitals and airports are different kinds of opperationsWHAT IF airport management practices were applied to hospitals?

Graft ⚗

Graft on an element from another practice from another fieldTeaching and coaching are separate practicesWHAT IF coaching was introduced as part of secondary school education?


Push something to its most extreme expressionSchools support children and young people to learn but only during the designated times and spacesWHAT IF students could access learning, anytime and anywhere they chose?


Taken from:

Development Impact and You (Nesta) / CC BY-NC-SA 4.0

Download The Worksheet and Start Generating Biz Ideas.

After having analyzed your ideas and found one or some with business potential or opportunity, it’s time to test it or them. This next step is very important because it’ll save you a lot of headaches down the road… To pursue or not to pursue this idea next…

In addition, what about watching a video with lots of small business ideas? Get access to this 60 minute video and get your idea juices flowing today. Just subscribe to our newsletter below and download it immediately!

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