Sample Business Plan Outline
A Sample Business Plan Outline will help you get started writing your own. This example is for an Infomation Publishing company.
Pay special attention to the Risk Analysis area because it practically sums up why you really need to plan for your business. The next outline includes explanations about how each item on the plan should be approached.
The information provider segment is one of the most profitable within the industry, while almost any other segment, especially in the local markets, currently lives through a difficult time.
This situation is mostly driven by the competition of larger international companies. A business that successfully survives the current temporary slow down can be certain of increased profitability once the situation rebounds.
The relatively modest investment requirements and running costs (compared to industry businesses) provide a favourable argument, since external funds from banks becomes more difficult given that the risk aversion to finance such ventures has risen.
A company with specific knowledge and innovative ideas has good chances to move into profitable market niches and run a successful business. Market conditions change constantly as do customer demands.
This is the chance for businesses with innovative ideas and new offerings to secure a dependable customer basis. Service is a critical factor that can earn a competitive edge. This is also true for new trends in the industry to better control costs and increase efficiency.
For a successful operation of an information provider,
five factors are critical and central for the business strategy:
In the information industry, it is important that the customer experiences comprehensive and competent service. This will secure customer loyalty in a market that is very fast and competitive.
The utilization of personnel capacity is critical for the long-term profitability because of changing margins and the constraints to flexibly reduce personnel. Therefore, the additional selling of services (cross-selling) is a further segment of the business that is integrated in the sale of the whole business process.
A carefully selected assortment of information, as well as the selected choice of new statistical technologies, provides the potential to gain a competitive edge against competitors. Furthermore, a service that aims to give the customer an added value through new services can justify price mark-ups.
A critical factor in the trading industry is quality management. Better quality at lower cost increases customer satisfaction. Deficiencies in service quality can lower demand, while good service quality can help create customer loyalty.
Cost management is a critical success factor for businesses in industries where margins are low. Computer aided planning is an integral part of cost management.