Copywriting Training Guide

Have you tried Copywriting before today?

Maybe you have tried but not been so successful in your efforts?

The success of Copywriting requires more than just the writing sales letters. Knowing proven tactics is an advantage and can help you be successful in your overall goals.

Within this guide I'll show you exactly how to achieve these known skills through what I'm calling Copywriting Influence. Start today by doing Copywriting the correct way.

Some of the lessons within Copywriting Influence are...

  • Starting With Copywriting
  • Copywriting Tips
  • Copywriting Advice
  • Writing Sales Letters That Sell
  • Copywriting Success
  • Using Copywriting In Email Marketing
  • Being More Influential
  • And a Whole Lot More…

You may be wondering...

“How Do I Know If I am Doing All
This Correctly and Where Do I Start?”

There are many reasons why this information can be extremely important...

When combined, all of these parts within Copywriting play a big part in being more successful towards your goals and maintaining them in the long term.

In other words, it gives you a solid start in Copywriting techniques and knowledge.

The information within this guide is important because you'll learn how to improve your overall Copywriting tactics and most importantly how to be successful when doing it.

With Copywriting, the main idea is to drive more sales, writing SEO compelling sales letters etc. But you'll learn that this is not the case. Knowing a range of known tactics to make more sales, drive more traffic to your promotions and making money go hand-in-hand with your online success.

When using the correct tactics and knowledge in Copywriting, the magic begins. Within this guide, you'll learn all the strategies that are involved in the long-term Copywriting goals. Therefore by enticing yourself to stick with it and not losing focus on your main objectives.

“This Book Will Show You Exactly What You Need To Do To Finally Be a Success In Copywriting The First Time Correctly”

As a person just like you who has struggled with making sales online, I've searched high and low to find the best strategies to fix this problem.

This guide is equipped to help you put an end to your frustration with trying to wade through all the info you need to know about Copywriting in executing a successful plan.

Sometimes it seems like you’ve tried everything in your power to figure it out, and yet, despite your best efforts, you’re still seeing no results.

Sometimes not knowing even the basics of getting started with Copywriting can be hard and daunting.

Also, not understanding the basics of marketing can be a downfall within an online goal.

Plus not knowing the best ways to make sure that you're setting yourself up correctly.

That’s why I’ve decided to put together a step-by-step guide focused on helping you navigate through the process of Copywriting online to maximize your results and improve your overall goals...

Here’s A Quick Overview Of What You’ll Discover Inside This Guide To Copywriting


  • Increasing Sales
  • The Power of Words
  • Enticing Your Prospects
  • Correct Copywriting for SEO
  • Questions To Ask When Copywriting
  • becoming a Better Copywriter
  • Outsourcing Copywriters
  • Copywriting Necessities
  • Using Headlines That Make Sales
  • Importance On Your Sentences
  • Perfect Copywriting...

Your guide includes a Checklist, The Main Guide, and a Mind Map.

Table of Contents

Introduction 7

Chapter 1: Writing a Sales Letter That Sells 10

Use The Verbal "2x4" 11

Go Fast; It Goes in a Round File 12

Testimonial Time 12

Make Your Customers an Offer They Can't Refuse 13

Use a Guarantee 14

Encourage Those Delaying 14

Action Call 14

Always Be Closing 15

Use Magical Afterthoughts 15

Use The Order Form to Drive It Home 15

Chapter 2: The Power of Words and Their Hidden Secrets 17

Entice Your Prospects with an Excellent Sales Copy 19

Chapter 3: Correct Copywriting for Search Engine Optimization (SEO) 24

What Is SEO Copywriting? 28

Some Dos of SEO Copywriting 29

Chapter 4: Questions You Must Have When Copywriting 32

Making Yourself a Better Copywriter 34

Chapter 5: Selecting The Correct Copywriting 38

Choosing an Influential Copywriter 40

Watch Out For The Following 41

Chapter 6: Successful Copywriting Necessities 44

Headlines That Will Either Make or Break Your Copywriting 46

Chapter 7: Knowing The Correct Length of a Sales Letter 51

Some Basic Outlines to Follow: 51

Emphasis Importance On Your Sentences 53

Chapter 8: The Basics of Perfect Copywriting 56

Conclusion 59


Copywriting is an exclusive technique that permits you to promote such things as products, special events, individuals or companies. Copywriting is regarded as one of the most important elements of any marketing strategy.

It should be considered as the tool to help your company promote itself. Your customers or returning clients are familiar with the quality of the products and service that you offer and consistency of your business. However, most of the people find or "discover" your site by the search terms or keywords they enter into search engines.

How is the copywriting performed? Irrespective of the company you have, diversities of products and services you provide, you should be fixed to several important rules. Despite the fact that copywriting has changed during the last decade due to the wide use of the internet, some fundamental rules still apply.

As simple as copywriting might look, it should comprise several vital elements. First, it must have an intriguing and appealing headline that entices your visitor to explore further down the page. It must contain subheadings where main features of the heading are restated. The most significant part of the copywriting copy is definitely the body that

tells the major points of your text. It should be easy-to-read, logically structured and coherent.

Ideal copywriting content should highlight the benefits of the product, its uniqueness and clearly state reasons your visitors should buy from you. One should remember that there are plenty of other people, businesses and websites, which might sell identical products and services as you.

In order to be successful, you should stand out from the crowd. This technique should apply in offline and online copywriting alike and if the technique is performed professionally it leads to the increase of the traffic on your website. When writing a sales letter remember that one of the most important elements of the content is persuasion.

One should persuade your visitors to take further actions to make a purchase from you rather than from your competitor’s. If the principles of persuasion, action, desire, and motivation are applied in your copywriting, one can be sure that it will bring positive results.

Chapter 1: Writing A Sales Letter That Sells

Ever heard of the saying that if the heart’s in it, the brain will follow? There is need to capture the heart of today’s advert weary buyer as a result from flooding sales letters from received advertised products or services.

There is need to follow the required step-by-step structure for your sales letters to achieve results. A structural plan that goes into the heart.

Emotion is the key to buying anything; whether it is paper clips or plain paper, emotions are required to enhance a purchase. Once the emotion is set rolling, facts, specifications, and the likes are used to justify the decision made. Catching your customer’s emotion is the main essence of every sentence, phrase and everything about your sales letter.

The promise of gain and the fear of loss are the two emotions that really motivate people. The stronger is the fear of loss. Choosing from using either “How to keep from being sued” or “Save money in legal

fees” as headlines will get better a response as an example of a sales letter.

Basic human needs are based on keeping the fear of loss or the promise of gain which give rise to seven emotional hooks. Your sales letter must frankly address as many of these basic needs irrespective of your product or service.

These seven emotional hooks are:

  • Free time.
  • Self-satisfaction.
  • Fun or excitement.
  • Popularity.
  • Wealth.
  • Safety or Security.
  • Good looks.

Using all these is more important. So, how do you get them to the heart, or get your prospective customers to act or utilize the copy paradigm? For instance, you will catch the attention if you shout “Peanuts” facing an audience in rows of bleachers in a baseball stadium. Your boss has given you a bag of peanuts that you must completely sell or you’ll get fired. Therefore, you must sell.

Use The Verbal "2x4"

An emotional motivator must be used to hit them on the head, meaning you start with an envelope. You can ask “When you saw a plain white envelope, did you remember the last time you rushed to open it?” Remember that you must make use of the promise of gain or fear of loss, written boldly.

Let’s consider these two examples:

Gain: In this white envelope, we put a money-making miracle.

Loss: Work hard for the rest of your life and throw this away.

The envelope was eventually open and you saw a boring paragraph about your leadership in the industry having conventional sentences about dedication, innovation, and commitment.

It Goes in a Round File

Making use of our key motivators; the promise of gain or fear of loss. Either must be in the headline, as your reader must not miss it and it must strengthen the headline into watering their appetite to rip open the envelope. Both your headline and sales letter must come together in their emotional impact and the message.

For instance, “You are halfway to getting rich if you finish reading this letter”. Our next discussion will be about the body of the copy, getting what to say to leave your existing or prospective customers begging for your product. You must mine the clues to master the perfect sales pitch and get into your customer’s emotions.

Testimonial Time

Heard of profiling? You put details of key specifications that build trust in your company and you. This can be done by sharing satisfactory words of testimonials from your satisfied customers. There will be the edge if you can get this from people in the industry that your prospects recognize and you can also make use of photos, phone numbers if you have access to them to boost your credibility.

You can share experiences of how long you have been in the business and share any articles about your company and or its products that

were shown in the any type of media. These might cost more as they are revealed from an impartial source.

Having mitigated their fears concerning doing business with an unknown entity, your prospects will be completely sold about your product or service. They won’t think about you but about what you can do for them to solve their problem. This is the right time to share your details because you have built trust.

Make Your Customers an Offer They Can't Refuse

After your customers go through your sales letter, make them an urgent, compelling and irrefutable offer. Offers that will make them feel they aren’t losing anything but their problems. Let’s say you combine 3 big offers of irresistible free gifts, terms, and price.

For instance, you can make an additional offer of giving a low-interest rate, for example, a blade-sharpening tool and a discounted retail price for sales of a cordless electric mower. Adding an additional benefit might serve as safety goggles or an extended warranty to raise the perceived value for the electric mower. Your offer is enhanced with convincing benefits.

Use a Guarantee

There is need to take the risk out of the purchase, by giving a strongest guarantee you can, making your offer bulletproof, allowing your reader to know that you are absolutely sure about your product or service. Every customer listens to a little voice that talks in his or her head that “You will regret buying this”. Go ahead with this final commitment, back it up with a guarantee.

Encourage Those Delaying

Some readers’ mind is willing but the flesh is weak as they want to purchase. They know and are convinced that your product or service can solve their problem. They have been reading your letter and are convinced about your product, it is time to use the emotional motivator which is the fear of loss.

For the example of the mower we are using, you can tap into this fear of your reader because of the good offer on the product, there are only a few mowers remaining or that the offer is reserved only for the next 50 customers that buy or the extended warranty is available only for few days. The promise of gain can as well do the same as the fear of loss. Another example could be to buy now and get a $20 gift card.

Action Call

Use simple action words, keep it simple stupid (KISS). Your readers are flooded with messages every day though they have assurance for your product. Each product has different buying procedure which only you and your staff are aware of for your readers who need it. Stop!

Take them through the purchasing process, either to make a phone call or they need to fill out a form and email it or they need to fill out

the form, say so. Let them have the clear ordering of what they are buying.

Always Be Closing

As you sprinkle your call to action all over your letter, ask for the order and follow ABC of Alec Baldwin’s admonition in the Glengarry Glen

Ross movie “Always Be Closing”. ABC won’t come as a surprise when you give another call to action at the end of the letter as it will serve as another reminder or if they are ready to order halfway, they will be notified on what to do.

Use Magical Afterthoughts

Do you think nobody reads Afterthoughts? I bet you’re wrong. Afterthoughts or postscripts are the third most read part of the letter after the headline and any picture captions. Afterthoughts must be brief, compelling, drawing on your key motivators of loss and gain, establishing urgency and value. They are places to repeat your irresistible offer to your readers and top wordsmiths use these in their letter.

Use The Order Form to Drive It Home

The little voice behind every customer comes alive again here when it gets to the order form. Some of the best sales are won or lost on the order form. It might come like “Go ahead”, “You’ll regret this” or “Are you sure of what you are doing now”. These can be tagged Remorse of a pre-emptive buyer. Use key motivators one last time (gain and loss); only be brief, urgent and compelling just like previous persuasive arguments as before.

Do You Want To To Achieve Your Copywriting Goals? Discover How To Become More Of An Influence In Copywriting And Make More Sales...


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