Your Online Business Mission Statement

Your business plan is made up of a number of different areas including defining your mission statement, strategies and vision. When you are creating your business plan for your online business make sure that you give these the full attention that they deserve.

What is your mission statement or your vision statement? Have you provided it clear and concisely so that whoever is reading your business plan can clearly understand what your desired outcome is for your online business?

The first sentence in your vision statement needs to be powerful but short and to the point. It should capture the spirit of your business. Your vision statement can be a single paragraph or many paragraphs.

Your mission statement should be short and clearly state the purpose of your business. What are the objectives and goals of your new online business? This statement should define your tangible deliverables and what you expect them to achieve.

It should be clearly written so that it can be evaluated at a later time to determine whether you achieved your goals and to what extent they were achieved.

Your objectives and goals need to be specific, measurable, realistic, attainable and time sensitive. Start by stating what the primary objective of your business is. Follow it with specific objectives that are detailed.

Identify the strengths, opportunities, threats and weaknesses of your new business. As an entrepreneur, it can be tough to do this. We want to believe that we can do anything we set our mind to and that we will face no threats or weaknesses, but the truth is we will.

So you need to be honest and identify these risks in your business plan. By doing so you are more likely to be prepared to handle these issues and therefore more likely to be successful.

Finally, you need to identify your strategies. What is your game plan and how do you plan to get there. You’ll use this section to be your blueprint or roadmap to build your business. You’ll want to focus the development of your online business strategies to things like:

* Develop a website with the key search terms in the URL (SEO)
* Develop content for the website
* Build links through a reciprocal linking strategy or link building campaigns.
* Constantly add new content, new features, new products, etc.

Build your mission strategies based on where you want to take your business in the future.

Start-ups are often described as being in a ‘state of flow’. What does this mean?  Well, according to The Rise of Superman, written by Steven Kotler, a ‘flow state’ is a state where we are incredibly highly focused, creative and resourceful. At this point, our prefrontal cortices shut down (resulting in a state called ‘temporo-hypofrontality’).

This is because we are so engaged with what we are doing, that we actually completely lose track of everything else – it’s like when you come out of a cinema and feel as though you’ve been in a dream.

Startups are described as being in a constant state of flow because they are so passionate and so driven that they lose their subjective reality and are 100% engaged with their mission and goal.

If you create a business, then you should start from the ground up. Think about not only the bottom line but also the way you’re going to achieve and why you were passionate to get into this industry in the first place.

Do you love green food and want to make the world a greener place? Do you just love business and want to empower other organizations to do more?

Do you believe that happiness comes from being well dressed and confident in your skin? Do you live and breathe fitness and want others to feel the same? Find your passion and then build your business around that ideal from the ground up. But what if you inherit your business or your industry and you have no say in the matter?

If you’ve just been elevated to ‘area manager’ then you might not have been involved in choosing the organization’s direction of mission. And what if you have already created your business and it’s too late to ‘start’ with your mission?

Well, in the latter scenario you need to take a step back and re-assess your organization. There probably is a strong ‘why’ behind what you do, even if you can’t see what that is yet.

You were probably drawn to your current niche and business model for a reason – so what is that. What are you doing differently from the competition?

If you had limitless resources, what would you do with them? Another strategy you can try is to ask yourself the ‘five whys’. This is a technique that we can use to get to the bottom of why we do something.

And it’s simple: you ask yourself ‘why’ five times.

    • Why did you make a fitness site?
    • Because I love fitness.
    • Why?
    • Because being fit makes me feel healthy and capable.
    • Why is that important?
    • Because then I can do anything.
    • Why is that important?
    • Because then I feel free.
    • Why is that important?
    • Because freedom is what makes me feel happy.

So essentially, you can then retroactively shape your business around this core value: freedom and happiness. Perhaps your logo becomes someone running through the grass and maybe you create an Instagram account filled with people taking full advantage of their bodies to express that freedom.

Now what about that second scenario? What about when you ‘inherit’ the business? How do you find the ‘why’ then?

One method is to ask the business owner – or your leader – what it is that drives them. If you can get behind their vision and make it your own, then you might stand a good chance of inspiring your team and your customers.

If you can’t and if you don’t believe in what the company is doing then the chances are that you won’t be the best leader you could be and that this organization isn’t for you.

The best thing you can do to make the very most of your abilities and to ensure you are contributing all that you can is to leave that organization and look elsewhere.

This might be extreme, but think of the leaders you’ve known who are the least effective. What is it about them that makes them so? Chances are you’ll have noticed they always have a demeanor of disinterest and lack of enthusiasm. And this is there undoing.

Don’t be that person – find an organization you really believe in. Or build one! Oh and for family life, or your personal life, you can have visions too. A vision is just like a goal in this context except that you are going to visualize it and think about the way it feels more than just the metrics.

Instead of thinking you’d like your family to ‘be richer’, this might mean imagining your family living in a bigger house, without stress and with all the things you’d like. This is important because having a vision rather than a goal means you can be more flexible about how you get there – and take the best route to get the results you want. It will also keep you much more motivated, which actually comes down to the very structure of your brain!